In visual communication practice, we need a tool for making the ideas and inspiration specific and developing our creativities. This tool is the RVJ, which is the essence of visualizing our originality. How can we make it? I think the key point is using your hand to draw and create your own visua language.
Working by hand when the inspiration comes, draw or mark it in a paper. This can be really helpful to extend ideas and explore what you need in the creation. In the process of drawing or mark making, the eyes, hands and brains will be used at the same time. This kind of synergy may greatly visualize the scattered inspiration and hypothesis in mind so that we may feel easy to find it out. For instance, the following pictures are Leonardo’s manuscript. They show us his process of design, his inspiration, and originality. Instead of using words, he just drew them, described his thought in figures. There are no intact figures in the picture; all of them are just primary drafting show structures and shapes. It’s better using the way to approach what we really need in creating.
Drawing has no limitation, so it is not just about pens and pencils. We can use many kinds of tools to do this work by hand such as chalks, stones, or as the following picture shows—the cassettes.
The designer uses cassettes to make the image of the rock stars, to make up their curly hair, their body and convey his attitude and spirit of rock music. It’s really vivid and creative. In addition, I do not think the computer will be work, because it can not keep up with the inspiration in mind.
Another important method to visualize what we think is developing the visual language. Compared with the textural language, visual language which helps us establish our own visable visual vocabulary makes the confused ideas comprehensible and is more effective than it. Visual language, in my view, is just like mind maps. A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. It is used to generate, visualize, structure, and classify ideas, and as an aid to organizing information, solving problems, and writing. This kind of maps can show the cue of one’s thoughts. Visual language has the same function, which may develop our ideas or describe what we think in a better visual way. For example, the following picture is from HOKUSOEM, a Japanese painter. She uses pens to record her daily life. She makes a sequence of visual stories to show her life as a single woman, her traveling experience, her happiness and sorrow etc.
Reference:
1. Buzan, Tony. (2000). The Mind Map Book, Penguin Books, 1996.
2. della Chiesa, Angela Ottino (1967). The Complete Paintings of Leonardo da Vinci.
3. hitorigurashi na hibi shufuto-seikatsusha(2010/7/2)
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